The steps one has to take to truly optimize a website vary. Every SEO exec in the market has a different notion of how a website should be optimized. Some focus more on technical SEO, others pay a lot of attention on UX, and some are mostly interested in building backlinks.
These are only some of the many ways a website can be optimized. A website in a small niche is not very different from any other website. It also has an audience, like other websites, and tries to dominate its own narrow set of topics.
Compared to a website with a broad base of topics, a website with a small niche can be optimized with relative ease. This is because a small niche typically has fewer competitors.
In digital marketing, high competition is not an ideal state. Many websites that do face large competition end up using their resources to beat the other rather than improve themselves. The notion that competition is inherently good is flawed.
This is why most digital marketing institutes teach students the importance of creating a website that targets a narrow niche. Rather than going after a lofty target meeting which is a slim prospect, choosing a small niche that can be covered quickly is much more desirable.
In this article, we discuss how a website in a small niche can be optimized.
Focus on Topics Rather Than Keywords
One mistake niche websites always tend to make is run after keywords. In a small niche, it is more important to cover all the topics which are relevant to the audience. Keyword analysis in a small niche is taxing as there is not enough data to suggest how audiences would react to niche content.
Google’s own data suggests that 15% of its queries are those which have never been searched. 15% is a lot when one considers the multiple billion searches that happen on Google every day.
Work More on Relevant Backlinks
The problem niche websites encounter during link building is not being able to find many relevant websites to link from. Naturally, since a niche website has only a few other parallels, it will have fewer options to create backlinks on.
The key here for someone running a niche website is not to go out of the way to create backlinks. Using outdated methods link forum posting and PR submission may do more harm than good. Even if a niche website manages to get a handful of relevant backlinks, Google will value these more than an abundance of useless backlinks.
Do Not be Discouraged By Analytics and Tools
Niche websites are built to serve niche audiences. Most keyword research and SEO tools we use are built to predict large traffic trends. They are not yet capable of understanding how a niche audience behaves.
Thus, if Google Keyword Planner says that your niche topic has only ten searches in a month, that is not an accurate estimation of your niche’s popularity. Most tools are not capable of analyzing niche topics and audiences. Your aim should be to write the best content and cover all topics relevant to your small niche. Over time, you will find regular visitors who you can later convert into customers or anything else which will help bring monetary value to you and your website.
In Conclusion
In conclusion, we discussed how a website in a small niche can be optimized to have greater traffic and growth.
About the Author – Gaurav Heera is an SEM specialist and currently writing guest posts for many top institutes including DelhiCourses, an institute known for its renowned digital marketing course in Delhi.
